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# Good Products Are Hard To Vary
- URL: https://www.bramadams.dev/202212160143/
- Published: 2023-02-01T00:34:30.000Z
- Updated: 2023-02-01T00:35:25.000Z
- Author: Bram Adams
- Tags: entrepreneurship

> to gain fans who are willing to pay $1,000 a year—no small sum—creators need to offer a step-function increase in value. The recipe, then, is to **go *niche* and to tap into users’ desire for results**. Practically, what does that look like? It means providing differentiated content, community, accountability, and access.  
> 1\. **Premium content and community that has no close substitutes**  
> 2\. Delivering tangible value and results  
> 3\. **Accountability**  
> 4\. **Access, recognition and status** ([View Highlight](https://read.readwise.io/read/01gav9c64bs6csg37bhfnkj8dn?ref=bramadams.dev))

> The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment. ([View Highlight](https://read.readwise.io/read/01gava0ky0n6gkjp76vq9n2y1t?ref=bramadams.dev))

## You Get A Car, He Gets a Bike

> The key to monetizing at $1,000 per fan, per year is **tailored offerings priced at tiered levels.** ([View Highlight](https://read.readwise.io/read/01gava128jn1m8jsceetb6pexb?ref=bramadams.dev))

I think this strategy is highly slept on. We all spend so much time mimetically trying to impress other humans, we rarely realize we'd be **more** valuable by offering unique stuff, and then charging crazy amounts for it. Just like good explanations, good products are **hard to vary**