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# The Zero Sum Game of Niches
- URL: https://www.bramadams.dev/202301051903/
- Published: 2023-01-28T09:17:23.000Z
- Updated: 2023-01-28T09:17:23.000Z
- Author: Bram Adams
- Tags: entrepreneurship

> The problem, however, is that **blogging in the advice space—where his site existed—is not an auction market, it’s winner-take-all**. The only capital that matters is whether or not your posts compel the reader. ([Location 1155](https://readwise.io/to%5Fkindle?action=open&asin=B0076DDBJ6&location=1155&ref=bramadams.dev))

The best advice, the best piano player, the best dancer. These are zero sum games. Customers choose the best offering that is affordable.

A way to subvert this is to niche yourself into a role where competition is *zero to minimal*, and then acquire an immense amount of career capital. The risk here is that supply may never come.

You may work and work and work in a field where no one will ever truly give a shit. Especially if you choose a super niche, super out there line of work.

> **Big ideas, Johnson explained, are almost always discovered in the “adjacent possible,”** a term borrowed from the complex-system biologist Stuart Kauffman, who used it to describe the spontaneous formation of complex chemical structures from simpler structures. ([Location 1769](https://readwise.io/to%5Fkindle?action=open&asin=B0076DDBJ6&location=1769&ref=bramadams.dev))