> ## Content Index
> Fetch the complete content index at: https://www.bramadams.dev/llms.txt
> Use this file to discover other available public pages before exploring further.

# Too Much Jargon
- URL: https://www.bramadams.dev/202301071338/
- Published: 2023-01-28T09:06:51.000Z
- Updated: 2023-01-28T09:07:11.000Z
- Author: Bram Adams
- Tags: marketing, programming

> **Always choose clarity over cleverness**. ([Location 1104](https://readwise.io/to%5Fkindle?action=open&asin=B01B35M3SM&location=1104&ref=bramadams.dev))

The more convoluted your verbiage, the less likely your audience receives the totality of your meaning.

Pet peeve: jargon-ized words in computing and marketing. How many man hours are lost to words like ["call-to-action ideation funnel"](http://jargon.columnfivemedia.com/?ref=bramadams.dev) or tech products with names like Charalampos (*I'm guilty of this one*)

![https://bram-adams.ghost.io/content/images/2023/01/devs-naming-microservices.jpeg](https://storage.ghost.io/c/0c/cc/0ccc9a8d-054a-4056-b11e-e1bfbbb66387/content/images/2023/01/devs-naming-microservices.jpeg)

devs naming microservices.jpeg

> Most products are missing a big opportunity if their copy focuses on selling the feature, instead of its benefit. Marketing efforts should concentrate on answering the consumer’s question, **“What’s in it for me?”** #ExplosiveGrowthTip 17: When writing copy, sell the benefit, not the feature. Are you selling the benefit? ([Location 819](https://readwise.io/to%5Fkindle?action=open&asin=B0777FDL2H&location=819&ref=bramadams.dev))