> ## Content Index
> Fetch the complete content index at: https://www.bramadams.dev/llms.txt
> Use this file to discover other available public pages before exploring further.

# What You Remember != What is Important
- URL: https://www.bramadams.dev/202301092354/
- Published: 2023-01-28T02:25:39.000Z
- Updated: 2023-01-28T02:25:39.000Z
- Author: Bram Adams
- Tags: psychology

> **People tend to assess the relative importance of issues by the ease with which they are retrieved from memory**—and this is largely determined by the extent of coverage in the media. ([Location 126](https://readwise.io/to%5Fkindle?action=open&asin=B00555X8OA&location=126&ref=bramadams.dev))

Ties into the primacy effect:

> The primacy effect is a cognitive bias and refers to **an individual's tendency to better remember the first piece of information they encounter than the information they receive later on**.

The things we remember we are more likely to rate as "important". Marketers and YouTubers understand this by putting the hook within the first 10% of the content.