> ## Content Index > Fetch the complete content index at: https://www.bramadams.dev/llms.txt > Use this file to discover other available public pages before exploring further. # Notes on The History of Menswear - URL: https://www.bramadams.dev/202302190009/ - Published: 2023-02-19T05:11:01.000Z - Updated: 2023-02-19T05:11:01.000Z - Description: All about the history of menswear, from the Chinese ruling class wearing nail polish to the introduction of modern streetwear. - Author: Bram Adams - Tags: youtube-notes, fashion, history ```timestamp-url https://www.youtube.com/watch?v=BF-fI28KHIM ``` ```timestamp 00:09 ``` nail polish was worn by the ruling class, and pink was a derivative of red ```timestamp 01:09 ``` clothes = protection and status ```timestamp 01:37 ``` Pharaohs be dressin', upper class people tried to dress to match Pharaoh, lower class tried to match upper class ```timestamp 02:19 ``` Frock coats most comfortable for horse riding in 1700s France ```timestamp 02:46 ``` Lower class had yellow tinge to clothes ```timestamp 02:44 ``` Beau Brummel was the first stylist -- wore clothes that fit him well ```timestamp 03:32 ``` Menswear became minimal in 1900s to show that they worked in fields like banking, or something respectable and high status ```timestamp 04:07 ``` young people introduce new style -> wear it till they die, new young people introduce new style cycle ```timestamp 04:44 ``` - King Edward the 8th was a status icon - 1930s (great depression) menswear code of conduct for tailored clothing (traditionalist) ```timestamp 05:07 ``` mass production of clothing in WW2 ```timestamp 05:20 ``` men's fashion industry in ww2 took advertising tips from the auto industry ```timestamp 05:45 ``` - the 60s saw rebellion in the youth - Michael Fish made first genderbending clothing inspired by 1800s dandy clothes ```timestamp 06:40 ``` Jean Paul Gotye SS85 show rebelled against standards used all sizes genders etc ```timestamp 07:23 ``` Paris collections and Tokyo (Yamamoto) collections ```timestamp 08:20 ``` realistic range of men on the runway, sparking intrigue instead of idealism ```timestamp 09:25 ``` Gucci FW95 shiny suits, the expressive man with subtle sex appeal ```timestamp 10:29 ``` helmut lang SS98 minimalism plus a strong statement piece -- brought males distressed denim ```timestamp 11:41 ``` Raf Simmons SS98 angsty youth collection, graphics on hoodies were new in that era, normal today ```timestamp 12:34 ``` a floating down the river model show -- flowing towards nothingness of mainstream seasonal clothing ```timestamp 13:17 ``` rick owens sent models on stage with their penises out ```timestamp 13:44 ``` celebrate the freak, create the creature ```timestamp 14:09 ``` Watanabe SS06 heralded the start of streetwear, a collab of designer brands with cheap brands like Diekies ```timestamp 15:23 ``` Kanye got a ton of young men into men's streetwear fashion ```timestamp 16:03 ``` virgil abloh SS 2019 we are the world fashion show for inclusion -- full circle to dandy's of the 1800s + streetwear ```timestamp 16:40 ``` fashion is too expensive and predatory; LV is at the head of the predation on status for men **bramadams.dev is a reader-supported [published Zettelkasten](https://www.bramadams.dev/about/). Both free and paid subscriptions are available. If you want to support my work, the best way is by taking out a paid subscription.**