The Master Enjoys the Idea of Being Humbled
An amateur is defensive. The professional finds learning (and even, occasionally, being shown up) to be enjoyable; they like being
You Don't Want What You Think You Want
We want to get into the mind of our prospect. What do they really want? It’s rarely the thing
The Process of Making a Quality Zettel
A quality Zettel is made by capturing the core idea, expanding one layer deep into the idea with text, video, audio, adding external Zettelkasten system links, and adding a summary/excerpt to distill the idea.