Words Are Powerful Tools to Evoke State Transitions
Words do not express thoughts very well. They always become a little different immediately they are expressed, a little distorted, a little foolish. (Location 1328)
The Values Document cannot be fully distilled into words, but words can serve as a key-value store for the feelings the values are meant to emote. In a way, words are like a familiar smell from your past, that allow for memories to flow in. But words can be shared amongst many people in many different points in time.