Skip to content

companies-of-one

Most Don't Pay. But Those Who Pay, PAY

This strategy is closely related to the concept of “whales” in gaming, in which 1 to 2 percent of users drive 80 percent of gaming companies’ revenue (View Highlight)

I've noticed something similar with Stenography. Most users don't pay at all, but those who choose to pay disproportionately choose the higher more expensive tier. I wonder if the optimal strategy as an individual creator is to set a high floor or a low one, since people who care to support like to pay a lot. Most people aren't super fans, but for those who are, cost is elastic. 202212160134