Skip to content

Too Much Jargon

Always choose clarity over cleverness. (Location 1104)

The more convoluted your verbiage, the less likely your audience receives the totality of your meaning.

Pet peeve: jargon-ized words in computing and marketing. How many man hours are lost to words like "call-to-action ideation funnel" or tech products with names like Charalampos (I'm guilty of this one)
devs naming microservices.jpeg
Most products are missing a big opportunity if their copy focuses on selling the feature, instead of its benefit. Marketing efforts should concentrate on answering the consumer’s question, “What’s in it for me?” #ExplosiveGrowthTip 17: When writing copy, sell the benefit, not the feature. Are you selling the benefit? (Location 819)