Too Much Jargon
Always choose clarity over cleverness. (Location 1104)
The more convoluted your verbiage, the less likely your audience receives the totality of your meaning.
Pet peeve: jargon-ized words in computing and marketing. How many man hours are lost to words like "call-to-action ideation funnel" or tech products with names like Charalampos (I'm guilty of this one)
Most products are missing a big opportunity if their copy focuses on selling the feature, instead of its benefit. Marketing efforts should concentrate on answering the consumer’s question, “What’s in it for me?” #ExplosiveGrowthTip 17: When writing copy, sell the benefit, not the feature. Are you selling the benefit? (Location 819)