marketing

Jan
28
The PKM Niche is Crowded

The PKM Niche is Crowded

To be successful in the PKM niche, I argue that counterintuitively PKM should be used as a tool to become big in another realm of idea space.
2 min read
Jan
28

Too Much Jargon

Always choose clarity over cleverness. (Location 1104) The more convoluted your verbiage, the less likely your audience receives the totality
1 min read
Jan
28

The Elusive Elevator Pitch

The next time someone asks what you do for a living, it’s your cue to deliver an elevator pitch.
1 min read
Jan
28

You Don't Want What You Think You Want

We want to get into the mind of our prospect. What do they really want? It’s rarely the thing
1 min read
Jan
27

To Stoke the Flames Vs Burn Low and Slow

Early-stage companies are obsessively focused on growth,[1] usually at the expense of retention. That methodology is backwards, because retention