The PKM Niche is Crowded
To be successful in the PKM niche, I argue that counterintuitively PKM should be used as a tool to become big in another realm of idea space.
Too Much Jargon
Always choose clarity over cleverness. (Location 1104)
The more convoluted your verbiage, the less likely your audience receives the totality
The Elusive Elevator Pitch
The next time someone asks what you do for a living, it’s your cue to deliver an elevator pitch.
To Stoke the Flames Vs Burn Low and Slow
Early-stage companies are obsessively focused on growth, usually at the expense of retention. That methodology is backwards, because retention