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The PKM Niche is Crowded

To be successful in the PKM niche, I argue that counterintuitively PKM should be used as a tool to become big in another realm of idea space.

The PKM Niche is Crowded
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Too Much Jargon

Always choose clarity over cleverness. (Location 1104) The more convoluted your verbiage, the less likely your audience receives the totality of your meaning. Pet peeve: jargon-ized words in computing and marketing. How many man hours are lost to words like "call-to-action ideation funnel" or tech products with names like Charalampos

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The Elusive Elevator Pitch

The next time someone asks what you do for a living, it’s your cue to deliver an elevator pitch. It’s a perfect opportunity to convey your marketing message on a regular basis in many different settings. Obviously, you don’t want to come across as a pushy, obnoxious

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You Don't Want What You Think You Want

We want to get into the mind of our prospect. What do they really want? It’s rarely the thing you are selling; it’s usually the result of the thing you are selling. The difference may seem subtle, but it’s huge. For (Location 726) We don't want to

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To Stoke the Flames Vs Burn Low and Slow

Early-stage companies are obsessively focused on growth,[1] usually at the expense of retention. That methodology is backwards, because retention should be the north-star metric of any early-stage product. If someone builds a great product that users keep coming back to, it will be easy to figure out how to