Notes on The History of Menswear
All about the history of menswear, from the Chinese ruling class wearing nail polish to the introduction of modern streetwear.
https://www.youtube.com/watch?v=BF-fI28KHIM
00:09
nail polish was worn by the ruling class, and pink was a derivative of red
01:09
clothes = protection and status
01:37
Pharaohs be dressin', upper class people tried to dress to match Pharaoh, lower class tried to match upper class
02:19
Frock coats most comfortable for horse riding in 1700s France
02:46
Lower class had yellow tinge to clothes
02:44
Beau Brummel was the first stylist -- wore clothes that fit him well
03:32
Menswear became minimal in 1900s to show that they worked in fields like banking, or something respectable and high status
04:07
young people introduce new style -> wear it till they die, new young people introduce new style cycle
04:44
- King Edward the 8th was a status icon
- 1930s (great depression) menswear code of conduct for tailored clothing (traditionalist)
05:07
mass production of clothing in WW2
05:20
men's fashion industry in ww2 took advertising tips from the auto industry
05:45
- the 60s saw rebellion in the youth
- Michael Fish made first genderbending clothing inspired by 1800s dandy clothes
06:40
Jean Paul Gotye SS85 show rebelled against standards used all sizes genders etc
07:23
Paris collections and Tokyo (Yamamoto) collections
08:20
realistic range of men on the runway, sparking intrigue instead of idealism
09:25
Gucci FW95 shiny suits, the expressive man with subtle sex appeal
10:29
helmut lang SS98 minimalism plus a strong statement piece -- brought males distressed denim
11:41
Raf Simmons SS98 angsty youth collection, graphics on hoodies were new in that era, normal today
12:34
a floating down the river model show -- flowing towards nothingness of mainstream seasonal clothing
13:17
rick owens sent models on stage with their penises out
13:44
celebrate the freak, create the creature
14:09
Watanabe SS06 heralded the start of streetwear, a collab of designer brands with cheap brands like Diekies
15:23
Kanye got a ton of young men into men's streetwear fashion
16:03
virgil abloh SS 2019 we are the world fashion show for inclusion -- full circle to dandy's of the 1800s + streetwear
16:40
fashion is too expensive and predatory; LV is at the head of the predation on status for men
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